Top 5 areas where your business should NOT neglect design

 

I have been part of roughly 100+ brand creation exercises over a span of 5 years and I am currently working with RUPT to create yet another one – And I must say, if you cut corners, there is a good chance you won’t attract as many customers as you think you can. Below are some of the most important areas of your business where you should NOT neglect design.

5. Social Media Presence

There are so many social media platforms to choose from these days. For small businesses, I suggest building and growing your online presence one platform at a time. I have chosen Instagram for RUPT and have built a two category theme of quotes & imagery.

There are so many social media platforms to choose from these days. For small businesses, I suggest building and growing your online presence one platform at a time. I have chosen Instagram for RUPT and have built a two category theme of quotes & imagery.

Social media is playing a major role in attracting huge numbers of customers. However, many of today’s businesses are not fully embracing this new way of connecting with these people.

All of your social media websites should have professional looking profiles and the content you publish should be entertaining, relevant, educational and useful. If you provide value every time you post content on your social media accounts, it will enhance your online reputation and gain the trust of more people.

Mazas Recommendation: UNUM is a mobile app that allows you to edit, schedule and theme your Instagram feed. I like to see how a feed looks before I post it online.

4. Email Marketing

Email marketing is one of the best ways to keep in contact with website visitors who may eventually become your loyal customers. However, many businesses make a half-hearted attempt to even embed the basics of design.

You must build your subscriber list properly by giving your website visitors a great reason to opt-in to your email list (This usually involves giving something of value away for free). Once a website visitor becomes a subscriber, you have to communicate with them in the proper way by building a relationship and most importantly; Getting straight to the point.

Keep hook messaging and sub-selling points at the top of the email, followed by a distinguishable call-to-action button. Most customers open their emails via mobile devices, so try to layout blocks of information in stacks.

Mazas Recommendation: Mailchimp is a drag & drop email marketing platform. They offer heaps of responsive templates and even share the analytics of your progress.

3. Responsive Website

I cannot stress how efficient it is to build your business website off a template/hosting service. I've built the RUPT website using Squarespace.com – Their user interface is absolutely fool proof and they offer various widgets that allow you to customise your website to better suit and represent your brand.

I cannot stress how efficient it is to build your business website off a template/hosting service. I've built the RUPT website using Squarespace.com – Their user interface is absolutely fool proof and they offer various widgets that allow you to customise your website to better suit and represent your brand.

Your business website is the destination most people go to when they want to find out more about your business, when they want to buy from you and when they want to interact with you. This is why it is vital to develop a professional, clean, responsive and content-rich website.

A great looking website that includes all the necessary features needed in a modern website is a clear indication to your website visitors that you take your business seriously and want your customers to have the best online experience possible when they are on your website.

Mazas Recommendation: Squarespace is a drag & drop website builder that offers beautifully designed templates. Their customer service is incredible. 

2. Brand Image

Here are some of the various print collateral pieces that I have designed for RUPT. When you place all your marketing assets side-by-side, there should be a strong consistency throughout!

Here are some of the various print collateral pieces that I have designed for RUPT. When you place all your marketing assets side-by-side, there should be a strong consistency throughout!

When developing a brand, image is very important. While a branding campaign consists of far more than just the visual – the visual still plays a key part in developing that all important association within the customers mind.

Simply put, “Aesthetic Branding” (logo, colour scheme, fonts etc.) become the visual representation for your business. When a customer remembers their experience with specific products or services it will be the “Brand Image” that is the first point of association and therefore it is vital to keep everything your business pushes out to the public absolutely consistent. 

1. Essential Purpose

I am a big believer in purpose driven businesses and brands. Why? Because we live in a marketplace where confidence is low and brand promises are no longer enough to involve customers. Consumers are not attracted by what businesses do but WHY they do a specific product or service. 

Your brands purpose defines, creates and develops the connections that characterize the relation between business and people and it aims to create a unique and memorable relational experience enhancing the building of the Purpose.